What keeps Marty Hendrickson, Vice President of Global Sales at Tidel, passionate about this industry is the ability to communicate to retailers and solve a problem associated with cash to positively impact a customer’s bottom line.

“Creating solutions with our product team and engineers,” he explains, “and delivering those solutions to retailers around the globe provides a great deal of satisfaction.”

Tidel will remain relevant by constantly delivering value to its customers. Having the ability to see something from infancy, to product, to delivery, and having a real impact on organizations keeps leaders like Hendrickson inspired, day after day.

“Tidel solutions deliver shareholder value,” he says, “allow people to continue to shop at their favorite retail locations, and allow employees to remain employed and relevant—that’s really what excites me.”

To learn more, please enjoy the video.